Shell Oman marketing company and Oman automobile association form a strategic alliance for enhancing mobility
Jun 04, 2023
Muscat - Shell Oman Marketing Company (Shell Oman) signed a Memorandum of Understanding (MoU) with the Oman Automobile Association (OAA), aimed at delivering an exceptional experience for customers of both organizations. The MoU will offer OAA visitors and members with Oman’s first of its kind Electric Vehicles (EV) charging hub, as well as the first smart service station. Moreover, the partnership will focus on actively contributing to the decarbonization and net-zero emissions target in line with Oman 2040 vision, and the economic development in the country.
The MoU encompasses a range of collaboration opportunities, including access to EV charging, quality fuels and non-fuel retail products and services, development of new service stations, CSR initiatives and supporting OAA’s events and motorsport programs. The partnership is meant to support road safety, environmental initiatives while contributing to the national economy through tourism, youth empowerment, and entrepreneurship. By pooling their resources and expertise, Shell Oman and OAA will provide innovative solutions that meet evolving customer needs and promote sustainable practices. The collaboration also aims to establish an EV Recharge network by deploying EV charging units provided by Shell Oman at OAA premises and other locations. It will commence with pilot projects to evaluate performance and optimize operational processes, paving the way for future expansion.
Dr. Mohammed Al Balushi, CEO of Shell Oman, commented on this partnership stating, “As a prominent player in the energy industry, we leverage our knowledge in energy transition to support the national strategy for an orderly transition to net zero by 2050 in line with our Powering Progress strategy. Our strategic partnership with OAA underscores our shared dedication to enhancing customer experiences and convenience especially for motorsports enthusiasts. This collaboration also marks the commencement of an exciting new chapter with a focus on establishing an EV hub for the first time in Oman. This comes as a steppingstone to Shell Oman’s EV infrastructure and network expansion strategy which will connect EV drivers across the Sultanate. In addition, we are building the first smart fueling service station at OAA premises in collaboration with Omani SMEs.”
Mr. Suleiman Al Rawahi, General Manager of Oman Automobile Association, commented, "In partnering with Shell Oman, we're propelling Oman's automotive industry towards a sustainable future. Our joint mission is to foster sustainable practices, deliver exceptional services to our customers, and boost the nation's economy. We're committed to reducing our carbon footprint and making a significant, positive impact on Oman's sustainability journey."
In addition to infrastructure development, Shell Oman and OAA will collaborate on decarbonization initiatives, leveraging Shell Oman's expertise in world-class fuels, lubricants, and digital fleet management tools which contribute to engine efficiency and emissions reduction across existing vehicles.
Dr. Mohammed Al Bulushi, Chief Executive Office of Shell Oman Marketing Company signing an MoU with Mr. Suleiman Al Rawahi, General Manager of Oman Automobile Association.
Notes to editors
About Shell Oman Marketing Company
Shell Oman Marketing Company is a publicly listed company on Muscat Stock Exchange. Shell Oman operates in a multi downstream-business structure providing Mobility, Commercial, Lubricants, Marine, Bitumen and Aviation fuel products and services in Oman. The company owns and operates the only ISO-certified lubricants blending plant of its kind in Mina Al Fahal that produces Made-in-Oman Shell-branded lubricants for local and regional markets. Shell Oman excels in its commitment to local talent development, with more than 96.1% Omanisation rate across its workforce. The Company works to meet the Sultanate’s growing energy demands, and contributing to its prosperity in an economically, environmentally and socially responsible manner, by operating safely and ethically and creating sustainable value for the Omani community.
Mahmoud Al Abri GM – Corporate Relations (Interim)
Shell Oman Marketing Company
Phone: +968 24570200
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