About us
In 1958, Shell Oman Marketing Company SAOG began with a single service station, driven by a vision of excellence. Today, Shell Oman stands as a pillar of excellence in Oman’s energy sector, providing Mobility, Commercial, Lubricants, Marine, Bitumen, and Aviation fuel products and services with a steadfast commitment to sustainability, safety, and operational growth.
Our award-winning, ISO-certified lubricants blending plant, the first and only in Oman, has led the market for 17 consecutive years, producing Made-in-Oman Shell-branded lubricants that is also exported to 14 countries, reinforcing Oman’s position in the global market.
A leader in mobility solutions, Shell Oman operates 211 service stations, 55 Shell Select Stores, and 15 electric vehicle (EV) charging points across the Sultanate, aligning with the Oman’s Vision 2040 for sustainable development. We invest in low-carbon initiatives, including solar energy and green hydrogen fuel stations, ensuring sustainable growth and innovation.
Beyond our business achievements, we are deeply committed to the development of Oman. With an impressive over 94% Omanisation rate, we empower local talent and foster leadership among Omani nationals. Additionally, we actively support Omani SMEs, youth empowerment, and sustainable initiatives, contributing significantly to in-country value and social development.
Who we are
Leading with Safety and Excellence
Shell Oman Marketing Company SAOG (Shell Oman) excels in powering its customer journeys through showcasing a commitment to innovation, sustainability, and strategic growth. With a focus on Health, Safety, Security, and Environment (HSSE), Shell Oman has achieved significant milestones in 2023, including an expansion of the number of Shell Select stores to 55 stores around the Sultanate, inauguration of new fully integrated service stations and increasing the number of Electric Vehicle (EV) charging points totaling to 15 charging points, reflecting its unwavering dedication to operational excellence and sustainability.
Global Leadership in Lubricants
Shell Oman Lubricant Oil Blending Plant (LOBP) sets the standard for quality and reliability, with a rich legacy of innovation and a strong commitment to the environment. Located in Mina Al Fahal, Muscat, our state-of-the-art facility is ISO 9001, 14001, and 45001 certified, reflecting our dedication to quality, environmental stewardship, and safety. We lead the way in meeting local and global demand, exporting high-quality lubricants across 14 markets in Asia and Africa, thereby contributing to Oman's economic diversification.
Our advanced digital systems and sustainability initiatives, including the transition to e-invoicing, minimize resource use and environmental impact. We're proud to champion Shell's GTL (gas-to-liquid) technology, which transforms natural gas into high-quality liquid fuels and lubricant base oils. The revolutionary Shell PurePlus Technology, used in Shell Helix Ultra, exemplifies our commitment to cleaner energy solutions and superior product performance.
Aligned with global climate change priorities and the shift to renewable energy, Shell Oman Lubricant Oil Blending Plant (LOBP) has implemented strategic measures to reinforce its leadership in sustainable practices. These initiatives not only position Shell Oman for success in the evolving energy landscape but also enhance its resilience and adaptability.
Championing Low Carbon Initiatives
The company's low carbon and energy transition strategies are in harmony with Oman's vision for net-zero emissions by 2050. Initiatives include the launch of Shell Recharge electric vehicle (EV) charging points and investment in solar energy, reducing the carbon footprint associated with electricity consumption to 43% in the Company’s head office. Shell Oman’s collaboration with government entities and the private sector on sustainable business development and energy transition projects further showcases its leadership in driving Oman's energy future. As the nation inches closer to the goals set under the pillars of Oman Vision 2040, the Company will continue to play its role as Oman’s partner of choice.
Fostering Community and Sustainability
Shell Oman’s commitment to Corporate Social Responsibility (CSR) is evident through its strategic themes: environment, community, skills & enterprise development, and people well-being. The company actively supports Omani SMEs, youth empowerment, and sustainable initiatives, contributing significantly to in-country value and social development.
Driving Oman's Energy Future
In essence, Shell Oman Marketing Company's strategic direction and initiatives across its businesses exemplify a holistic approach to growth, sustainability, and innovation. By prioritizing safety, talent development, digital transformation, and environmental stewardship, Shell Oman is not only leading Oman's energy sector into the future but also aligning its strategy of Powering Progress with the Sultanate’s broader economic and social objectives.
Innovating Customer Experience
Shell Oman’s mobility business, the Company’s largest revenue stream, has experienced robust growth through the expansion of service stations digital innovations, such as the Shell GO+ loyalty program, further enhance the customer experience while supporting Oman's economic growth.
