Innovation and Energy Transition

At Shell Oman, the commitment to achieving net-zero emissions and environmental preservation drives every aspect of the company’s operations. From refining fuel manufacturing processes to delivering energy solutions, Shell Oman Marketing is dedicated to minimizing its carbon footprint. This company’s innovative approach and forward- thinking strategy involves growing its electric vehicle (EV) charging network and promoting renewable energy. Its core environmental initiatives focus on waste reduction, recycling plastics, and advancing cleaner energy solutions for both transportation and industry. By partnering with supply chain stakeholders, Shell Oman Marketing aims to foster a sustainable future and set a benchmark in energy transition.

Shell Oman has made sustainability a central focus of its operations by expanding its electric vehicle (EV) charging network and introducing advanced smart service stations. Since 2020, the EV charging hub at Al Bandar has been a cornerstone of this strategy. Through strategic partnerships, Shell Oman is continuously enhancing this network to improve customer convenience. Additionally, its energy-efficient smart service stations are designed to reduce fuel vapor emissions and are set to revolutionize refueling practices across the nation. In 2016, Shell Oman marked a significant milestone for sustainable energy by opening the first solar-powered service station in Oman, underscoring its commitment to advancing sustainable energy use.

Shell Oman is committed to product innovation, showcasing its leadership in the industry. The company has pioneered the introduction of carbon-neutral lubricants, markedly reducing carbon emissions in the sector through rigorous research and development. In addition, Shell Oman utilizes cutting-edge digital capabilities and data analytics to optimize asset performance and mitigate environmental impacts. Embracing digitalization is essential for advancing energy efficiency and ensuring operations remain at the forefront of technological advancements.

Shell Oman is embracing a comprehensive strategy to support Oman’s energy transition objectives, with a goal of achieving net-zero emissions by 2050. The company provides integrated business solutions tailored to various operational needs, with a strong emphasis on safety, operational excellence, and the development of top-tier talent. Despite facing market fluctuations and the challenges posed by COVID-19, Shell Oman continues to deliver innovative customer value propositions (CVPs) and upholds its standards of operational excellence.

Shell Oman offers a variety of initiatives which showcase its commitment to strategic partnerships and infrastructure development. The company is currently at the stage of finalizing agreements to expand EV charging infrastructure and support the widespread adoption of EV mobility. Shell Oman aims to deliver the first hydrogen service station in the Sultanate and the Middle East by the end of the year, which will include on-site hydrogen fuel generation, Shell V-Power, other fuel grades, non-fuel retailing options, and the first EV hub in Oman. In addition, Shell Oman is optimizing waste management contracts to unlock business development opportunities and enhance Customer Value Propositions (CVPs) through recycling initiatives.

Shell Oman remains dedicated to continuous business development, local content creation, and supporting the In-Country Value (ICV) agenda across all business sectors in its energy transition journey. The company's unwavering commitment to sustainability and innovation positions it as a leader in driving Oman’s energy transition and achieving a sustainable future.

Shell Oman emphasizes the importance of education and skill development through initiatives like Shell Intilaaqah Oman, which provides training for entrepreneurs in the solar PV installation sector. Concurrently, the company encourages its employees to enhance their skills and knowledge related to the energy transition, ensuring a workforce capable of meaningful contributions. This focus on upskilling and awareness is vital in propagating the benefits of sustainable practices across the community.