Customer Interface Screens launched at Shell Oman Stations
Dec 30, 2015
Shell Oman has pioneered the launch of the first Customer Interface Screens (CIS) on the forecourt at three Shell Oman Service stations. These screens in Oman are an industry first in the Gulf Co-operation countries and will be introduced at more Shell service stations in the coming months.
Customers driving up to the fuel pumps at Shell North Azaiba ,Mina Al Fahal and Mawaleh South can now see Shell and third party content on bright HD screens visible from their vehicles while they are refuelling. These screens will not only display transaction details - the type, quantity and value of fuel dispensed right in front of them, but also provide information in looped sequences that include safety messages, services available at the station as well as third party marketing content.
Mohammed bin Mahmood Al-Balushi, Country Manager – Retail remarked, “We are happy to launch this differentiator to make visits to Shell stations more exciting. While the CIS screens will add to our existing customer experience, we will continue investing in our customer service programmes also. The human connect that our forecourt staff provides is vital to make the customers feel really welcomed.”
The system integrator and media partner of this ground breaking project, Eyecomms, an award winning Omani company, is convinced the CIS will be one of the most effective platforms for third party marketing. Raif bin Mohammed Al-Harthy, Director of Business Development at Eyecomms explained, “The CIS will facilitate advertisers to reach out to their clientele 24/7. This will significantly multiply their outreach to potential customers.”
For Media Enquiries:
Mohammed Ali Al Farsi, GM External Affairs
Shell Oman Marketing Company SAOG
Tel : 24570376
Notes to Editors:
ABOUT Shell Oman Marketing Company SAOG
Initially established in 1958, Shell Marketing (Oman) Ltd became a public limited company in 1997 and was renamed Shell Oman Marketing Company SAOG. This was a unique step in Shell’s history in the Middle East and today ownership of the company is shared between Shell, with 49%, and private investors, many of whom are members of the Omani public.
This ensures that the company not only benefits from Shell's world-class marketing expertise, it is also able to call upon first-hand knowledge of the Sultanate’s business needs and practices.
Today, Shell Oman Marketing provides services and sells a wide range of Shell automotive, aviation and marine products, including fuels, lubricants and greases. SOM also has a network of over 150 Shell retail service stations strategically located throughout the Sultanate.
Shell in Oman by numbers
- Shell Oman has over 150 service stations located in strategic locations around Oman
- Shell Oman has reached an Omanization level that exceeds 89%
- Shell Oman owns and operates Oman's only oil blending plant