This joint effort comes with the aim of spreading the message of safe driving emphasizing on adhering to speed limits, not using mobile phones while driving, and wearing seatbelts at all times. The campaign is set to cover ROP’s Wadi Hurait checkpoint and three Shell Service Stations, namely: Rabat Service Station, Green Line Service Station, and Raysut Service Station.
The campaign will also be present at the ROP’s Road Safety Exhibition that is taking place from 1st to 4th August 2017 at Salalah Gardens Mall, where different activities and competitions for children and families will be present, featuring Shell Traffic Park and many other interactive and educational activities.
Commenting on this campaign, Chris Breeze – Shell Oman’s Country Chairman stated: “The ultimate goal of our Salalah Road Safety campaign is to reach the drivers’ hearts and minds and spread a culture of road safety in the community. Not only is road safety a major focus for Shell’s business in Oman, it is also an area we believe we can contribute towards raising awareness in various communities including our staff, stakeholders and even children. All of us have friends and relatives who have been tragically affected by road accidents”
He elaborated, “According to National Centre for Statistics and Information, road accidents have seen a substantial decline over the first five months of the year, registering a 21.1 per cent fall. I believe this collaborative initiative will contribute towards the same goal of reducing road accidents. We really appreciate this collaboration and hope that our presence in Salalah during the Salalah Tourism Festival will provide us with the ideal platform to spread the message of safe-driving and further engage with motorists.”
Generating Road Safety awareness is part of Shell’s commitment to social development in Oman and to safety as a way of life in its business. ‘Road Safety’ has also been one of Shell Oman’s prime initiatives to engage with its staff, joint ventures and stakeholders, both internally and externally, in its numerous personal, process and operational safety practices and campaigns.
For media enquiries contact:
Mr. Nureddin Wefati
Head of Media Relations for Middle East & North Africa
Shell EP International
Tel: +971 4 705 5347
Cell: +971 56 216 2409
Mr. Hassan Almarashi
Spokesperson Middle East & North Africa
Shell EP International Ltd
Tel: +971 4 705 5783
Cell: +971 56 226 0924
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