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Shell Oman launches the new Helix Ultra with PurePlus Technology

Muscat - Shell Oman Marketing Company today announced the launch of next generation motor oil, Shell Helix Ultra with Shell PurePlus Technology – the company’s most advanced motor oil ever, featuring base oil developed from natural gas, at a press conference held at Crowne Plaza, Muscat today. The event was attended by senior executives from Shell Oman and a group of key media representatives.
Shell Helix extra with Pureplus technology

In his welcome speech, Adil Ismail Al Raisi, Managing Director at Shell Oman, talked about how Shell is pioneering an entirely new way to produce premium motor oils through a revolutionary gas-to-liquid (GTL) process to design pure, synthetic base oil which delivers higher levels of cleansing and protection.

Adil Ismail Al Raisi, said, “We are pleased to announce the launch of Shell Helix Ultra with Shell PurePlus Technology in Oman. We are committed to bringing the best in premium synthetic motor oils to our customers in Oman and I’m really glad that we will enable the car owners in Oman to use this new advanced motor oil.”

In hot climates as experienced in this region, oil is prone to exceeding its normal operating temperature. As a premium synthetic oil, Shell Helix Ultra with PurePlus Technology is less prone to thinning at high temperatures, which is good for drivers in the region. The ability of the oil to function well in different climate conditions ensures that the engine is well protected and is constantly being cleansed.

Dr. Ali Al Lawati, Commercial Lubricants Manager, said, “Shell PurePlus Technology is a revolutionary gas-to-liquids process developed by Shell, which converts natural gas into a crystal-clear base oil with virtually none of the impurities found in crude oil. Base oils are a key component of finished lubricant products, making up on average 75-90% of the end product. This pure, clear base oil enables Shell to develop superior lubricants.”

The Shell Helix Ultra range also combines Shell PurePlus Technology with Active Cleansing Technology to deliver higher levels of protection against build-up of engine deposits and unsurpassed sludge protection. The product provides superior wear and corrosion protection which can help to extend engine life and reduce maintenance costs. Fuel economy benefits vary with viscosity grade, but certain products within the Shell Helix Ultra with PurePlus Technology range can deliver an improvement of up to 3% in fuel economy.

Shell Oman Marketing Company owns and operates a long-established lubricant blending plant in Oman which produces Made-in-Oman lubricants for the local market and for export to the GCC, Middle-East, and some countries in Central Asia, and is the only ISO 9001 certified facility of its kind. This creates added value for Oman through the export of its products as well as supplying the demands of the local market. The new Shell Helix Ultra with PurePlus Technology range is currently being rolled out across the Sultanate through major distributors and outlets.

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